poppi’s meteoric rise is a case study in creator-led growth, with a 12-month 113% EMV surge fueled by viral moments and everyday creator content, ultimately leading to its multi-billion-dollar acquisition by pepsi🥤 And this is just the beginning—brands built around creators are scaling faster than ever 📈 CreatorIQ experts Brit Starr and Alex Rawitz share insights on how creator marketing drives business growth in WWD by em.burnss 🗣️ Check out to full article at the link in bio 🔗 #Poppi #Pepsi #CreatorMarketing #InfluencerMarketing #WWD #Creators #ContentCreators