February’s creator marketing leaderboards are in 🔔 pantene caught our attention by making waves in Europe with a 164% MoM EMV surge, closing the month at No. 11 and edging closer to the Top 10 for Europe Haircare 🏆 The brand's growth was largely driven by a Vanity Fair Club Pantene event ahead of this year's Sanremo Music Festival, where Italian creators attended and shared content tagged #ThePerfectSwish — helping Pantene reach 126.1M total impressions 📊 Swipe through to see Pantene’s creator marketing wins and the top haircare brands in Europe this month ➡️ Explore all leaderboards across industries and regions at the link in bio 🔗 #CreatorIQTop10 #CreatorMarketing #Pantene