What’s one of the secrets to skyrocketing brand growth? Earned Media Value 🔑 EMV tracks the impact of creator content—measuring engagement, reach, and influence—to show how much value a brand gets from organic and sponsored mentions 📊 Skincare brand tirtir_global is a perfect example of EMV momentum, with an impressive $148.7M total in 2024 and 2.1K% YoY EMV growth, driven by strategic partnerships with powerhouse creators and the K-beauty craze 💄 Want to know how growing EMV is a signal of healthy brand growth? Check out TIRTIR's full success story in our CreatorIQ Top 100: Brands of the Year report—link in bio 🔗 #EarnedMediaValue #EMV #CreatorIQTop100 #CreatorMarketing #InfluencerMarketing