What do some of the top-performing brands across industries have in common? High creator retention š
Brands that keep their creators around build stronger, more engaged communitiesādriving sustained impact and long-term growth š¤
Red Bull is a prime example, with an impressive 77% athlete retention rate well above industry averages. By focusing on long-term partnerships and regularly investing in its athlete creators, Red Bull generated $1.3B EMV in 2024āmaking it the only beverage brand to break into the Top 10 for this category š
Explore more brands winning with creator retention in our CreatorIQ Top 100: Brands of the Year reportālink in bio š
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