In Earned Ep. 142, we chat with Chris Chesebro, Chief Digital Officer at @wella, about how Wella brands like @ghdhair, @opi and @clairolcolor are evolving their approach to meet modern consumer demands 📈 Tune in to discover how Wella shifted from B2B to B2B2C and leveraged innovative strategies on @amazon and @ultabeauty to drive growth. Listen at the link in bio 🎧 . . . . . #Wella #EarnedPod #CreatorMarketing #InfluencerMarketing #InfluencerMarketing #CreatorEconomy #Marketing #Influencer #Influencers #Creator #Creators #ContentCreator #ContentCreators #MarketingStrategy #SocialMediaMarketing