How can celebrity hair care brands like cecred, patternbeauty, and fentyhair keep slaying in 2024 and beyond?
Cécred is already coupling up with success thanks to their recent campaign featuring loveislandusa star serenaapagee. Here's how they—and other top brands—can continue to turn heads:
✨ Build brand equity by highlighting leadership teams and creator ambassadors
✨ Retain creators over time to sustain EMV gains
✨ Nurture new creator partnerships with key groups
✨ Evenly distribute follower tiers among their creator community
✨ Invest in a hero product with the potential for virality
✨ Develop an always-on creator strategy in tandem with campaigns around specific moments and product launches
Discover the winning creator marketing strategies of the industry’s top brands in our latest report, What Celebrity Beauty Brands Can Learn From Cécred — link in bio 🔗
📹: Cécred
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