Our most-asked question/comment/email/DM/handwritten letter? Can we eat it? Short answer, no. (Pls.) But, we understand why. Our new bars look good enough to eat. (And smell incredible too.) Crafted with care from NZ, to a shelf near you. 👩‍🍳 To make our bars we use our very own Melt Cast Method. Think of it like cold-pressed juicing. Preserving the concentrated goodness of the ingredients you’re using. In our case, hair-loving oils, nourishing butters, superstar protein and bond builders. How? Our masterful method gently and effectively combines the very best ingredients for your hair with minimal heat. And an incredibly smooth texture for your happiest scalp and enriched strands. #howitsmade #bts #shampoobar #solidbeauty #hairgoals #ethique