“People want good hair that doesn’t cost the planet. We are all sick of compromising. Either we compromise our values for good hair or we compromise our hair for good values. Ethique bars not only give you sensational hair, but we also look after people and the planet” - Brianne, Ethique’s founder #founderstory #ethique #wholefoodsuk #shampoobar #ecofriendlyhaircare #sustainableswaps