Looking back on our Cannes moment… In Japan, the only country where married couples are required to share a surname, 95% of women take their husband’s name. Research from Tohoku University revealed a surprising projection: if current trends continue, by 2531 every Japanese person could share the surname “Sato.” That insight inspired Sato 2531, a campaign brought to life by Kei Ishizuka and Shiho Kurihara of Dentsu Digital. Two months on from Cannes, we’re still celebrating its impact - and its 5 Gold, 1 Silver, and 2 Bronze Lions.🦁 Full story via our bio. #CannesLions #dentsuatCannes2025