Each quarter, we partner with leading cloud providers to host hackathons to drive innovation and collaboration. To kick off 2025, dentsu partnered with Adobe, to host a global hackathon challenging technical teams to push the limits of AI-powered creativity. Using Adobe Firefly, Photoshop APIs, and AWS cloud solutions, our technical teams built innovative tools for creative automation, real-time content generation, and hyper-personalized marketing. After an intense competition, 18 projects were submitted, with the winning ideas receive continued support to bring their prototypes to life: 🥇 Sparky AI – A no-code tool that democratizes Adobe Firefly, making AI-powered design accessible to all. 🥈 Creative Personalization Agent – AI-driven content that customizes marketing materials in real time. 🥉 The Phoenix Project – A breakthrough in hyper-personalized, AI-driven campaigns powered by telecom data. 👉 Swipe to see the highlights! 🔗 Click the link in our bio to read more! #Innov...