What does the future of gaming hold? From Roblox becoming the new social hub to GTA transforming into a major UGC platform, Brent Koning, EVP, Head of dentsu Gaming, shares his bold predictions for 2025. Expect a surge in ad spend, groundbreaking indie hits, and video games making awards history. The future of play is here — and it’s changing everything. Read more! (Link in bio🔗) #InnovatingtoImpact #dentsu #Gaming #Trends