“My argument is that we can drop the ‘pop’ — it’s really just become a part of culture!” In this episode of The Short Story Is, we sat down with Brent Koning, EVP of dentsu Gaming — aka the “Chief Gamer” at dentsu — to dive into the eye-opening stats and insights from our latest report, The State of Gaming 2024. Brent breaks down everything from the staggering growth of the gaming industry to how the definition of “gamer” has evolved over the years. Plus, he shares what brands absolutely need to know if they’re thinking about stepping into this ever-expanding space. Stream it now! Link in bio 🔗 #InnovatingToImpact #dentsu #Gaming #Gameplay #Culture #Streaming