“I have somehow consumed the entire three seasons of Bridgerton without ever watching it.” In this exciting episode of “The Short Story Is,” we sit down with Cathy Boxall, Global Head of Entertainment at dentsu, and Geneva Wasserman, Global EVP of Film and TV Development and Financing at dentsu, to explore the emerging trends shaping the entertainment industry, including how AI is revolutionizing content, innovative strategies for brand engagement, and the power of a strong IP when engaging audiences across platforms. Click the link our bio to watch the full episode! 📺 #dentsuatCannes2024 #canneslions #bridgerton #entertainment #partnerships #advertising