Fandom — what defines it, and how can marketers harness it for successful campaigns? Join us as we sit down with Lauren Webb, Commercial Director at dentsu Sports Analytics, the insight and analytics pillar of dentsu’s sports division. Together, we uncover how dentsu taps into the power of fandom and innovation to build meaningful partnerships with some of the world’s leading brands. Plus, Lauren shares the latest trends and insights across sports, from football to Formula 1. Stream the full episode now! (Link in bio) #TheShortStoryIs #dentsu #Sports #fandom