Happy birthday to THE bagelambassador 🥯👑 Sam founded BagelFest in 2019 after dreaming it up in 2017 and never looked back. Now the CEO of BagelUp, parent company of bagelfest and nycbageltours, Sam is a pioneer in the bagel business. Here’s to another year of schmear 🎂🎉 #bagelambassador #bagelfest #nycbageltours