Impactful ads. Viral content. Understanding customers through diversity and inclusivity. There were so many great talking points from today’s session on Next Generation Storytelling. Great to see Ryan Reynolds, Chief Creative Officer of MNTN and Co-Founder of Maximum Effort, and our global CEO Wendy Clark on stage together at the Palais.
Did you catch the session? Let us know your favourite takeaways #CannesLions2022
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