AI is transforming how consumers discover products – and opening up new opportunities for affiliates. At PI LIVE Europe, Ben Norton will draw on his years of experience crafting affiliate strategies for global enterprise brands when he takes to the Main Stage for The New Discovery Wars: AI, SEO & the Future of Affiliate Visibility 🎤 Don’t miss insights on: ➡️ Google’s Helpful Content Update and its real impact ➡️ How AI is reshaping consumer journeys ➡️ The rise of walled gardens – and how to adapt ➡️ Where the biggest opportunities lie in 2025 📍 Main Stage – Day 2, 2:00 p.m. #AffiliateMarketing #PILiveEurope #DigitalMarketing #PerformanceMarketing