Our very own Helen Southgate is hitting the stage at PI LIVE Europe, taking part in The Affiliate & Partner Marketing Association session: 'The State of UK Affiliate Marketing – What the Industry Thinks' 🎤 Expect straight-talking insights on: ➡️ Where brands are putting their budgets in 2025 ➡️ How AI, new commission models, and influencer partnerships are shaping the channel ➡️ What publishers really need to grow (and what’s holding them back) ➡️ The challenges brands and agencies still want solved If you want the real inside track on how affiliate marketing is evolving in the UK, catch Helen and Kevin Edwards chatting on the Pyramid Stage on Day 1 at 3:40 p.m 🗓️ #AffiliateMarketing #PILiveEurope #DigitalMarketing #MarketingInsights #PerformanceMarketing