Affiliate marketing in B2B isn’t harder, it’s just different 💭 In a new blog post, Merrell Wood breaks down how brands like TikTok for Business are making it work with smarter partner strategies and performance-focused models. 🔹 Challenge your affiliate mix 🔹 Partner with industry allies 🔹 Prioritize education and onboarding Head to our website for a fresh, strategic perspective on B2B affiliate marketing 🔗 #AffiliateMarketing #B2BGrowth #MarketingStrategy #PartnershipMarketing