The The Affiliate & Partner Marketing Association (APMA) has named AP’s Chief Strategy Officer, Helen Southgate, as its inaugural Chair. Working alongside APMA founder Kevin Edwards, Helen will lead the newly formed Governance Board. 🗣️ “The affiliate industry has needed a new, ambitious and productive trade body for some time, and the APMA is fulfilling that role. I’m honoured and excited to Chair the Governance Board which is an incredibly talented and experienced group of people who will be responsible for ensuring the trade body is doing its best work for its members and the Affiliate Marketing Industry as a whole”. Congratulations, Helen 👏 #APMA #affiliatemarketing #partnershipmarketing #partnermarketing