🗣️ "What we've always referred to as brand-to-brand has been rebranded a little bit to retail media. So if you hear that term, it's essentially the same thing as brand-to-brand where you know non-competing brands are cross-promoting each other to be able to drive conversions because they have similar audiences." 🔗 Head to the link in our bio to see Renee Christensen, Sr. Director of Data and Analytics Strategy at Acceleration Partners, walk through what happened in 2023, share expectations for the year ahead and review practical steps for brands looking to scale their partnerships in 2024. #brandtobrand #b2bmarketing #partnershipmarketing #retailmedia