š£ļø"TikTok are evolving their advertising opportunities and making it a lot easier for creators to leverage affiliate, be able to link out to a product, and offer from their page. I imagine that we'll continue to see a lot more social buying and increases there over the next year, for sure."
š Head to the link in our bio to see Renee Christensen, Sr. Director of Data and Analytics Strategy at Acceleration Partners, walk through what happened in 2023, share expectations for the year ahead and review practical steps for brands looking to scale their partnerships in 2024.
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