“Seeing a South Asian, female-founded brand @livetinted now at @ultabeauty with the gorgeous @deepica and @radhidevlukia on the display has my heart beaming with pride.” Not us crying at @pragathiguru ’s genuine excitement to be able to get our products in store at Ulta and online at ulta.com! Our community deserves to see themselves represented on the shelves at beauty stores, and we're going to make sure it happens 🧡 Drop a 😍 if you're along for this journey #LiveTintedxUlta #Clean #Vegan #CrueltyFree