So what’s the deal with silicone? Silicone is a man-made substance that can temporarily give hair a smooth and silky appearance. Silicone achieves this by coating the hair shaft, protecting it from heat, and giving it a silky appearance, but this result is often only short-lived, blocking other nourishing ingredients from penetrating deep into the hair follicle.  Our GRO Revitalizing Shampoo & Conditioner are a silicone-free, paraben-free, sulfate-free and cruelty-free duo enhanced with clinically proven plant actives and our proprietary Karmatin™ (the first-of-its-kind vegan keratin). This clean, color-safe kit was formulated to give you your shiniest, healthiest hair yet. #vegamour #cleanatsephora #siliconefree