Our research shows that 74% of marketing, sales, and service leaders believe GenAI will improve key business metrics. These areas are heavily investing in AI, with pilot projects aimed at reshaping their functions in the future. However, early adopters haven’t seen the expected ROI, as their initial use cases don’t go far enough. Find out how BCG’s Deploy Reshape Invent transformation framework can set out a way to deploy GenAI in everyday tasks, then move on to rethink processes and workflow and invent new experiences: Link in bio #bcgatdreamforce #DF24