Generative AI is a particularly powerful technology for consumer packaged goods companies because it excels at creativity, personalization and innovation – key elements of value creation in this sector. BCG’s Nicolas de Bellefonds explains more, in the fourth episode in a series looking at what’s possible with GenAI.* #consumergoods #fmcg #generativeAI #artificialintelligence Click the link in our bio for more insights on GenAI from BCG.