This marks the third episode of a special CrossFit Podcast collaboration with the CrossFit Medical Society. In this episode, Jason Fernandez, longtime coach, Seminar Staff member, and co-founder of Best Hour of Their Day, and Matt Souza, 12-year affiliate owner of CrossFit Livermore, join host Jocelyn Rylee to dig into the overlooked fundamentals of hospitality, first impressions, and soft skills in CrossFit gyms. They share hard-earned lessons on onboarding, reducing friction, building community, and why trust is the ultimate currency. Understand the type of service top CrossFit affiliates provide and how that’s the road to reducing the intimidation factor. 🎙️ “[CFMS SERIES] Top Affiliate Owners on the No. 1 Limiter to Growth (EP. 041)” — check it out wherever you listen! (Apple, Spotify, YouTube, and more.) #CrossFit #CrossFitPodcast