Big moves come with big costs. 💰 Marcel Hirscher’s Van Deer–Red Bull brand posted a $19M loss amid major expansion — but insiders say it’s all part of a long-term play. 📖 Full story → link in bio. 📸: Marcel Hirscher GEPA pictures #MarcelHirscher #VanDeer #RedBull #SkiRacing #SkiIndustry #WorldCupSkiing #AlpineSkiing #SkiRacingMedia #WinterSports #BusinessOfSport