🎯 Bad Edits Usually Start With Bad Direction I gave the same Excel data to two editors. 🖼 One screenshot the whole thing and dumped it in the video. 🎞 The other animated only the key section we were referencing. Same brief. Different results. What changed? My clarity. 💡 I started training editors with real examples. 📄 I defined what’s acceptable vs what’s not. 🧭 I built simple SOPs to set expectations before they even open Premiere. If you want great edits, start by being a great communicator. I’ve learned this the hard way — I am a Director Video Production full time. Mistakes are on me if I don’t lead clearly. #CreativeDirection #VideoProduction #EditorTraining #ContentLeadership #ProductionTips #PostProductionWorkflow #CreativeTeam