🎯 Bad Edits Usually Start With Bad Direction
I gave the same Excel data to two editors.
🖼 One screenshot the whole thing and dumped it in the video.
🎞 The other animated only the key section we were referencing.
Same brief. Different results.
What changed? My clarity.
💡 I started training editors with real examples.
📄 I defined what’s acceptable vs what’s not.
🧠I built simple SOPs to set expectations before they even open Premiere.
If you want great edits, start by being a great communicator.
I’ve learned this the hard way — I am a Director Video Production full time.
Mistakes are on me if I don’t lead clearly.
#CreativeDirection #VideoProduction #EditorTraining #ContentLeadership #ProductionTips #PostProductionWorkflow #CreativeTeam