LEBRON x HENNESSY: THE DECISION 2.0 👑🥂 LeBron James had the internet in a frenzy after teasing “the decision of all decisions.” Many fans were convinced it marked the end of an era and a retirement announcement after 22 seasons in the NBA. Instead, it was a Hennessy ad. A shot for shot recreation of his infamous 2010 “Decision” interview, flipped into a campaign that racked up more than 80M impressions and dominated timelines. Hennessy and LeBron turned what felt like a farewell to the game into one of the year’s most brilliant marketing plays, blending nostalgia, cultural relevance, and viral energy into a single campaign. What was your take on The Decision 2.0? #NIL #AthleteMarketing #SportsBusiness #ClientSpotlight #Out2Win #LebronJames #Hennessey