Long-term creator partnerships are key, but affiliate alone doesn’t cut it anymore. Our Co-Founder & CEO Gabe broke it down at #CannesLions with BCG. To drive ROI, brands need to balance performance-driven affiliate strategies with brand building and awareness. 🎧 Full convo coming soon. #ReachAgency #CreatorEconomy #CreatorMarketing #InfluencerStrategy #CannesLions