For the first time in BagelFest history, we were proud to present essabagel with the Lifetime Achievement Award 🏆 Ess-A-Bagel has made a lasting impact—not just on New York City, but on bagel culture worldwide. Under the leadership of CEO Melanie Frost and co-owner Bev Wilpon, the brand has evolved from a beloved local institution to an iconic national brand. Make sure to send them some love for this incredibly deserved award! 📸: laur.ariel #essabagel #lifetimeachievement #bagelfest2024 #bagelfest #nycbagelfest