Trey sits down with Brandel Chamblee to dissect LIV Golf’s crossroads: expiring mega-deals, sputtering viewership, the Chris Heck reset, and why the product still struggles to create stakes that matter versus the PGA Tour. We dig into the real drivers—attention, leverage, merit, and pipeline—plus how elevated purses, private equity, and streaming economics shape golf’s future. From Rahm, Koepka, Bryson, and DJ to charity-powered events like WM Phoenix Open and the Ryder Cup ripple effects, this episode cuts through the noise with data, context, and consequences for serious fans who prefer insight over hot takes. More Straight Facts Homie! Episodes: youtube.com/playlist?list=PLihC6TAafKWcDbvIlAMc87HibcOlDYf8c&si=sPioGmRdOG8yZOVk Some Quick Facts: youtube.com/playlist?list=PLihC6TAafKWfD9U_ly2tdTcFaRBnX2VsI&si=9lp2eHAHCbLNmA3P Find us on all platforms here: linktr.ee/straightfactshomie #StraightFactsHomie #Golf #LIVGolf #PGATour #BrandelChamblee #TreyWingo #...