Our CEO lbalan12 spoke at the blackinsport Summit last week, talking about the challenges of cutting through the noise in a crowded sporting environment to try to put basketball on the map in the UK. Investing in infrastructure, improving the product, and producing world class content were key themes of his talk, along with welcoming the BIS community to the next Lions game at the Copper Box Arena this Thursday vs aquilabaskettrento #LondonLions #BlackInSport