The #atlantahawks took a bold and unexpected turn with their 2024-25 schedule release video. Senior Producer and Editor Conor Lounsbury opted for a #french music track -- paying homage to their recent #1 draft pick, #zaccharierisacher -- instead of the usual hip-hop beat. The result? A refreshing, artful piece of content that stood out in a sea of fast cuts and bass drops. A great example of how going off-genre can make a big difference. bit.ly/3DjI7cb