i went to meta festival in London and it completely shifted how i think about discovery 👀 meta are building the tools to help brands reach people where they’re actually discovering products: AI-powered creative testing that helps over 4 million advertisers generate variations without massive production budgets, partnership ads that let you amplify creator content with paid spend, and reels that get reshared 4.5 billion times a day. because the way people find products isn’t through traditional search anymore, it’s through social platforms, through creators, through content that shows up in their feed. AI is now driving 20% of traffic to major retailers while traditional search traffic is down 25% since 2018. thanks for having me, meta! #AD #MetaFestival