The rivalry gets a new name. 🏈🔥 milton_cat has been announced as the presenting sponsor of the new #FlagshipCup, the annual football rivalry series between umassathletics / umassfootball and ubathletics / bullsfb. The series celebrates both universities’ proud status as the flagship public institutions of their states and marks a new chapter as UMass joins Buffalo in the Mid-American Conference. This multi-year partnership includes a new rivalry logo, a traveling trophy 🏆, and enhanced fan experiences across New England and Upstate New York. The new era of the Flagship Cup kicks off this Saturday in Amherst. 📍 McGuirk Alumni Stadium | 2:30 PM ET More info at link in bio. #CollegeFootball #Learfield #UMass #UBBulls #GoBulls #MiltonCAT #GameDay #RivalryGame