Supermodel Tyra Banks is selling an oxymoron: hot ice cream.
Yes, hot ice cream.
Since late September, Banks has debuted two versions of the dessert, dubbed Hot Mama, at her ice cream shop in Sydney. Although both were available for just a week, her team told Business Insider that it was coming to New York this winter.
Banks has been promoting Hot Mama on social media. Some videos have been watched over 1 million times. Many commentators, however, say they are confused about what exactly "hot" ice cream is.
Business Insider was, too. So we contacted Smize & Dream, Bank's ice cream company, to get more details about Hot Mama, like how it's made or if it's just melted ice cream.
Read more about Bank’s hot ice cream company at the link in our bio.
Story by Lauren Edmonds
(Credit: Smize & Dream)
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