Why should you make your social content accessible? Because inaccessibility excludes up to 20% of your audience. In celebration of #GlobalAccessibilityAwarenessDay, we’re bringing you five best practices that we work into all of our creative and copy. Save this post for later to create content that is as inclusive as it is compelling. ID: Zaismely Cortes, a woman with short curly hair wearing a black collared shirt, sits in an office. Periodically, examples of audio and visual accessibility best practices are shown, including an example of alternative text, captions, flashes and strobes, text with varying color contrast, and proper emoji usage.