The Longaberger Basket building — once a proud symbol of a thriving brand — now sits empty.
A reminder of what happens when we over-identify with what we’ve built.
Sometimes we get so attached to a version of ourselves, a business, or a success story that we forget how to move on.
We pour concrete around who we were — instead of leaving room for who we could become.
Don’t build your life to look like your brand. Leave space for flexibility, growth, and reinvention.
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