Last night was the exclusive launch and unveiling of the bransoncognac 505 Edition by Sire Spirits × Lalique at the Lalique Townhouse in NYC. This one’s been years in the making — from my first trip to Alsace to standing here last night to unveil it to the world alongside Silvio Denz, Executive Chairman of Lalique Group, and Marc Larminaux, Lalique’s Artistic & Creative Director. There are only 505 bottles in the world, each hand-etched, numbered, and built to last forever. Big thank you to the Lalique team for believing in this from day one. We made history with this one. #Branson505Edition #SireSpirits #Lalique #505Society