What’s an industry analyst’s take on the past, present, and future of creator marketing? 👀
In this week’s episode of Earned we sit down with jasmine_enberg, former VP & Principal Analyst at emarketer, to unpack our 2025-2026 State of Creator Marketing Report 📑
They dive into how influencer marketing investment surged 171% YoY, the shift from creator-first to content-first strategies, and how marketers are redefining ROI in an AI-driven world—all while keeping trust and authenticity front and center ✅
Tune in at the link in bio 🎧
#EarnedPod #CreatorMarketing #Marketing #InfluencerMarketing #CreatorEconomy