Change isn't hard because people resist it. it's hard because people are left out of it. Research from McKinsey shows that 70% of change efforts fail, often because people don't understand the why, what, or how. Effective change communication does more than inform. It: • Builds trust early • Makes the complex feel manageable • Gives people a role in the journey People don’t resist change. They resist feeling overlooked, unheard, and unprepared. #ChangeManagement #InternalComms #LeadershipCommunication #BMGStrategies