Did you know your trademark only protects your brand in the categories you choose? That’s why Dove chocolate and Dove soap can co-exist—they’re in totally different categories, reducing customer confusion. When you apply to register for a trademark, it’s not just about the name. You need to think carefully about which categories match your business. That’s what ensures your brand is protected where it matters most. 👉Pro tip: Before filing, map out where your brand will grow. That way your trademark grows with you. Hear LegalZoom’s Anu Sethee, VP, Legal Practice and Attorney Services, share more tips on protecting your brand on Create & Cultivate’s podcast. #protectyourbusiness #intellectualproperty #LegalZoom