Celebrating 50 Years of the Lotus Esprit On our screens and on our roads. 50 years ago the world was introduced to the Lotus Esprit. Designed by the legendary Giorgetto Giugiaro and engineered by Lotus under Colin Chapman’s guidance, the Esprit became an expression of our dedication to handling, performance and forward-thinking design. The Esprit went on to become an icon of British engineering and redefined what a sports car could be. From the first S1 of the ’70s to the powerful later Series, the evolution of the Esprit spanned decades of design and innovation. Join us this week as we celebrate the story of the Lotus Esprit. Got your own Esprit story? Share it in the comments below or message us on Instagram! We’d love to share it. #Esprit 🎬 Clips & audio © their respective copyright holders — used here for commentary and cultural appreciation.