[Business News Today] Inside Celine’s 591% profit surge: How BTS’s V transformed the French fashion house into Asia’s fastest-growing luxury lab! Celine’s partnership with BTS’s V has reshaped the luxury landscape. Appointed global ambassador in March 2023, V helped propel Celine Korea’s operating profit by 591% to ₩17 billion and revenue past ₩307 billion within a year — outpacing Louis Vuitton, Hermès, Chanel, and Rolex. Analysts credit the surge to V’s unmatched influence. His digital appearances generated US$274 million in earned media value, while his 2025 Paris Fashion Week attendance alone brought US$13.1 million, making him the season’s most impactful musician. Celine’s desirability ranking in Korea has since soared, fueled by V’s vast, highly organized global fandom that amplifies every campaign into a viral event. Can other brands replicate the “V Effect”? Experts are divided. Some say it’s unique to V and BTS’s unmatched global fandom, while others see a replicable form...