High school and collegiate pipelines are building across all women’s sports — and so are the marketing opportunities. 👀⁣ ⁣ Gen Z athletes are doing it differently and how the marketing world is adapting – they got now. 🙂‍↕️⁣ ⁣ The roster includes basketball standouts Sienna Betts and Haylen Ayers, as well as Liga MX Femenil phenoms (and sisters) Tatiana and Silvana Flores. Tennessee pitcher Karlyn Pickens reps softball, and the remaining athletes represent track across the U.S. and UK. 🙌⁣ ⁣ We spoke with NB head of athlete ambassador integration Nicola Conley on how creating athlete-forward campaigns is giving NB an edge in the ultra-competitive athletic apparel space. Check it out by hitting the #linkinbio to subscribe to our free sports biz newsletter. 💌 #thegist⁣ ⁣ #thisgistin #sportsbiz #womenssports #collegesports #basketball #soccer #softball #newbalance