The strongest sales teams don’t just *happen* — they’re built on vision and opportunity.
When you’re recruiting for a commission-based sales role, it’s not enough to sell the income potential. You have to sell the *future*.
People want to know where your organization is headed — and what’s in it for them if they help you get there. If your plan to hit next year’s revenue goal requires three sales leaders… your recruits should *see themselves* in one of those seats.
That clarity doesn’t just attract the right people — it keeps them. Because when your team knows what’s possible, they’ll work harder to grow into it.
How clear are you being about the future your team is building toward?
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