Introducing the change-makers shaping the future of the music industry at the #SXSW2026 Music Conference. ⬇️ As the producer of massive hits like “The Boy is Mine,” “It’s Not Right but It’s Okay,” “Say My Name,” and more, rodneyjerkins will discuss legacy, ownership, and other lessons learned during his 30 years in the game. andreeagleeson is the CEO of tunecore, one of the most dynamic and innovative companies in the music industry. She will lead a conversation with russ to discuss how independent artists can succeed and thrive on their own terms in this competitive industry. Alec Ellin is the co-founder and CEO of laylodotcom, and has helped teams behind artists like Sabrina Carpenter and John Summit amplify artists’ releases by taking a strategic approach to generating buzz. His session with other music marketing experts will explore how top artists are utilizing community engagement to fuel demand and drive fans to action. Darkchild will be joined by missjamiedeee, the Nationa...