知名設計師 Kim Jones KimJonesStudio 驚喜加盟中國羽絨服巨頭波司登 Bosideng_official ！曾任 Dior男裝藝術總監及 Fendi女裝藝術總監的Kim Jones，正式擔任品牌高級都市線Areal的創意總監，最新系列已正式發布。新作融合奢華與街頭風格的獨特視野，以及品牌功能性外套技術，更找來 #于適 與雎曉雯 jujujuxiaowen 出鏡演繹，呈獻面向未來的商務衣櫥。 主導中國羽絨服市場多年的波司登，自2012年積極向國際擴張，例如重開倫敦旗艦店、在意大利開設超過350家高端門店，並與 JeanPaulGaultier聯名合作，和邀請 NicoleKidman、KendallJenner等國際明星代言，提升在西方市場的知名度。對波司登而言，Areal支線的定位為高端都市系列，是吸納新一代都市消費者的戰略性推進。此次邀請Kim Jones，可說是有望推動波司登在全球市場的競爭力。 Leading Chinese down jacket brand, Bosideng, has appointed none other than Kim Jones as the creative director for its new premium urban line, Areal. The former artistic director of menswear at Dior and womenswear at Fendi has unveiled his first collection for Areal, showcasing a unique blend of luxury, street style, and innovative outerwear technology. As seen on models Yu Shuxin and Ju Xiaowen, the collection presents a reinvention of the modern business wardrobe. Since 2012, Bosideng has focused its efforts on expanding internationally through the reopening of its London ...